NJPAC Digital Campaigns
Located in Newark, NJ, the New Jersey Performing Arts Center (NJPAC) hosts a wide variety of performances each year. Here are a selection of assets I designed for these performances where I created visually stunning and impactful digital campaigns using the latest design trends and tools. I ensured the NJPAC brand seamlessly integrated with the style of the art provided by the performers to create a cohesive and unified look that resonated with the audience. The campaigns targeted a variety of channels, such as web banners, email marketing, and social media posts.
Products used: Adobe Photoshop and Adobe InDesign.
■ Digital Campaign
■ Brand Integration
■ Brand Compliance
■ Layout
■ Typography
Samantha Bee is Your Favorite Woman campaign example integrating the NJPAC brand with performer art for larger ads and the NJPAC "bricks" for smaller web ads.
Avery*Sunshine digital campaign example using performer photo with the NJPAC single-line "bricks."
Jay Pharoah digital campaign example using a performer photo with the NJPAC stacked "bricks".
Spider-man: Into the Spider-Verse digital campaign example integrating performer art and the NJPAC "bricks".